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TKE: Building a community, with Simon Mottram, Rapha founder
Beautiful Misfits
What Are Your Dreams for the Future in Business?
I just think we're going to get back to a time where great brands, great businesses like yours, are built on a passion and love. That's what brands have to be. I think they can't be these sort of interchangeable things. They have to be built on something that's shared, that's deeply held. So it's what i call the doublethe buying into what you stand for, rather than buying from you. Totally, totally yes onle. Is pretty bleak, isn't it? Ment. It's a really difficult time, you now, my children are grown up, but they're 20, my youngest is 20. And you think there's so much opportunity.
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