Last year, we added a paid bootcamp for both of my digital courses. I'm seeing that diversifying my offers, having lots of different ways to work with me is something that's working right now. People want to do business with companies that they see themselves aligned with and companies that they can relate to. That might include including some behind the scenes type content that shows you living out your values. Remember, keep it simple, get fancy later, but over time, those highs and those low offers will make a really big difference.

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