In this episode, we unravel the ticketing fiasco in relation to the upcoming ICC Cricket World Cup to be held in India. From scheduling delays to inefficient ticket sales, the tournament organiser, the Board of Control of Cricket in India (BCCI), had quite a surprise for fans. Carl Jaison speaks to Jaideep Vaidya, who writes on sports business for The Signal, a business & tech newsletter. They cover the opportunity cost of the scheduling delay, scarcity of tickets, the economy of ticket distribution, and why e-tickets still need to be a viable option in India. Article link:https://theplaybook.thesignal.co/p/india-cricket-world-cup-2023-tickets-chaos
