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Format, shmormat

People vs Algorithms

CHAPTER

Podcasting

Alex Castellanos: Podcasting has terrible discovery. Spotify is trying to move into something where they can generate more revenue, but it's really hard to create podcast discovery. He asks what advice would you give a content marketer or someone who wants to innovate in their media company? "I think formats that don't actually benefit the product are just sticks," he says.

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