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SHOP CAMPAIGNS: Deep Dive

The Unofficial Shopify Podcast

CHAPTER

Reviving Customer Engagement through Shop Campaigns

This chapter explores the evolution and strategies of Shop Campaigns, focusing on attracting new customers while re-engaging lapsed ones. It highlights a new audience targeting feature aimed at 'labs customers' and discusses the effectiveness of incentives like cashback to drive conversions. The conversation also touches on the simplicity of setting up these campaigns within the Shopify platform in preparation for major sales events.

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