Social Media Marketing World - Is Facebook the Winner?

Facebook is doing all the hard work for us, right? They're figuring out the best combination of the creative, the text and the headline that gets the ad objectives. Sometimes you have extremely engaging content that drives no sales. That can happen. So we have to remember that Facebook is optimizing towards its business objectives. And then we have to align ourselves with what we have to evaluate does what meets their business objective also meet ours.