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Digiday's top media trends to watch in 2023

The Digiday Podcast

CHAPTER

What Are You Hearing About the Upfront?

Timothy Stanley: I think there is so much uncertainty with what is going to happen, how bad the economy will actually get. He says people feel like we kind of were expecting the worst and it feels like the worst may be on its way. "I've been talking recently with a lot of like TV ad buyers and sellers about the upfront," he said.

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