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Do You Have a Benchmark on the Front End?
Marketing expert: Plan to measure when you are starting to build your strategy and define your goals. You've got to start out by saying, all right, we are going to try to accomplish a goal of driving more foot traffic or getting more leads. And so i like to tell people, if you don't plan to measure and set those ata traps along the way, it's kind of like getting to the end of the driveway to go on vacation," he says.