Post Status Draft – Roger Rosweide on Website as a Service
Post Status Podcasts
Finding a Niche and Building a Community
This chapter emphasizes the importance of finding a niche and excelling in it, while also discussing the challenges and excitement of building a community around a business.
In this podcast episode, Cory Miller interviews Roger Rosweide, co-founder of WildCloud, shares his journey with WordPress and WildCloud, and introduces the concept of website as a service. He discusses how this model can provide pre-built, managed websites for a monthly subscription fee, benefiting agencies, marketers, business consultants, and individuals. Roger also explains how agencies can incorporate this model into their business and discusses pricing and packaging strategies for selling websites through WildCloud. He emphasizes the collaborative spirit of the WordPress community and the potential benefits of a WordPress website as a service for marketers. Cory and Roger also discuss the importance of businesses functioning as communities.
Top Takeaways
- Niche Focus and Blueprints: Agencies can benefit from creating specialized services for specific niches and using pre-built blueprints. This approach allows them to target particular industries or professions, such as therapists, and deliver tailored solutions that cater to the unique needs of those clients.
- Community Collaboration: Building a community around the WaaS model fosters collaboration among agencies, developers, and marketers. This collaborative spirit strengthens the WordPress ecosystem by encouraging dialogue, sharing insights, and addressing challenges collectively.
- Adapting to WordPress Changes: As WordPress evolves, particularly with the introduction of Gutenberg and other updates, agencies may face challenges in adapting their existing solutions. However, these challenges can be viewed as opportunities to enhance and innovate, pushing agencies to improve and stay competitive.
- Business Growth Through Community: By transitioning from a customer-centric to a community-centric approach, businesses can create more value for their clients. Providing resources, best practices, and a supportive community enables businesses to grow while helping clients achieve their goals.
Mentioned In The Show:
- Zoom
- Porsche
- Axel Springer
- WP Calorie Calculator plugin
- Google My Business
- WooCommerce
- Shopify
- Wix
- Weebly
- Squarespace
- OWASP
- All Counseling
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🐦 You can follow Post Status and our guests on Twitter:
- Roger Rosweide (Co-Founder Wildcloud)
- Cory Miller (CEO, Post Status)
- Olivia Bisset (Intern, Post Status)
The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝
Browse our archives, and don’t forget to subscribe via iTunes, Google Podcasts, YouTube, Stitcher, Simplecast, or RSS. 🎧
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