Affirm addresses Molly & Jason + is TikTok getting banned, and Pearpop’s CEO Cole Mason | E1637
This Week in Startups
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Revolutionizing Influencer Marketing with Pearpop
This chapter explores Pearpop, a platform that connects brands with creators through performance-based payments, fostering a more equitable influencer marketing landscape. The discussion highlights the growth of Pearpop, its innovative features, and the shift towards engaging smaller creators, emphasizing the importance of authenticity in marketing. Additionally, the chapter addresses consumer fatigue with traditional influencer promotions and advocates for broader participation in brand advocacy.
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