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Reaction to the Alpine car launch

P1 with Matt and Tommy

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Alpene

Alpene launched their new adverts at the end of Formula One testing. It was a bold move for them to target podiums after last year's chaos. But they started late and had an advert that felt like quite a long time. They must have been about eight different Alpene adverts with Gasly and Akon just on a loop. I feel like they've used their entire catalogue of a year's worth of adverts into one car launch, but hey, that's fine. That's the way Alpene want to do it. You know what was the most exciting thing? We can actually see some Formula One cars on track next week. Can you believe it

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