I like go back and forth on what i think sony's doing in terms of their marketing on this em. It's like, are they pulling off a kind of supreme style marketing? And it's just, by nature, a hight machine. Whereas x box is, yes, it's the direct competitor. There's so many things similar about the two of them. But like, it is flooded. You see stuff about it all the time. I haven't seen it like a playe station five did that that live stream er. The guy like dissected it and went through the in like, no one who's buying the polaye station five really cares about that trip.