Three Rules cover image

On Going Viral

Three Rules

CHAPTER

Is That a Good Idea?

I don't usually do it where I'm also on camera anymore. That's my only nerve-wracking part. The video stuff is really just for creating these short little cool sound bites that you can share on the list. So, I made a transition a couple of years ago into like professional social media - which is a lot of strategy for big companies. And then for some people, we're literally building the content, shooting it. Sometimes it's photo video stuff and sometimes it's spreadsheet life.

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