A New Spec Script Boom Catches Fire
The Ankler Podcast
Media Evolution and New Strategies
This chapter delves into the changing political landscape at MSNBC as it prepares for new leadership under SpinCo, focusing on the inclusion of conservative voices. It highlights the challenges facing major news networks like MSNBC and CNN, including declining ratings and renegotiated contracts for on-air personalities. The discussion also emphasizes the competition from digital platforms, such as YouTube, and the need for traditional media to engage a younger audience while navigating a turbulent political environment.
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