Are You Aware of the Fear of Change?

Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.

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Show Notes

• AutoBooks — Jordan’s current place of work
• Ambassador, ActiveCampaign — some of Jordan’s previous employers
• UPC Code Manager — Jordan’s product
• Compound Growth — Jordan’s article on the franchise philosophy
• Nathan Baschez — works in podcast media, UI design
• Better Done Than Perfect — Jane’s show at Userlist
• BiggerPockets forum — real estate investing resource
• TAM — total addressable market
• Joanna Wiebe — founder of Copyhackers
• Val Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooks
• Farnam Street — a resource for mental models
• Follow Jordan on Twitter
• Ventures & Adventures — Jordan’s site

Today’s Sponsor

This show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

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