Into the Dumbery (474)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Marketing in Flux: Winners, Losers, and New Trends
This chapter analyzes shifts in the marketing landscape, focusing on the challenges faced by Hooters amid attempts to rebrand itself for a family-friendly image. The discussion also critiques emerging 'vibe marketing' trends driven by AI, comparing them to traditional approaches while introducing a new method called 'slow mo mo marketing.' Furthermore, it highlights the implications of economic factors on marketing budgets and the importance of nurturing genuine consumer connections during uncertain times.
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