The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#87: Metrics That Matter, Product Marketing, The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Importance of Hands on Experience Running Digital Channels

As a CMO you can't be an expert in everything. You've got to have the right team, the right frameworks, the right instruments for inspection and ensure that you're driving the performance of the whole marketing team. It matters that you know about it. And so I think like you're also always learning and tweaking at different stageslike I did something recently with my friend Tom Wentworth,. But there's some areas of marketing where he kind of still gets his hands dirty before having to like scale and hire that.

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