What Makes the Difference Between Good and Bad Persuasion?

In the world of persuasion, you hear about like sales tactics. Sometimes they're called compliance devices or persuasion techniques. And I'm a firm believer that it all comes down to your intent and your level of transparency. People have identified what allows communication to be influential. Many of those are just tricks. They're manipulative. So how do you take one of those and turn it into something that's actually noble and good? Well, like I mentioned, you change the intent or you heighten thelevel of transparency.