Is There a Number Attached to Something?

With traits, you're building a different model for every team that is using your product. Every club is going to be very different from a data perspective as to what they've got to work with. So the first part of the process is actually understanding the resource that we've got to build out our understanding of a footballer with the data. But once we've got the data in place, what we can then do is have an understanding of saying, okay, this is what we know we can work with. And that's really in many ways going to drive the different types of traits that will align with that data. It's something where it's again, this continual learning process and making sure