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Matt Raw: Balancing legacy and innovation at The New York Times

Design Better

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Designing for Media: Collaboration and Innovation

This chapter explores the intricate organizational structure and workflow of the design team at a leading media institution, focusing on collaboration across various design disciplines. It emphasizes the importance of communication, iterative processes, and user-centered design, particularly within the context of The New York Times. The discussion also highlights the balancing act between brand continuity and innovation, showcasing how designers adapt storytelling to meet modern demands.

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