How to Build Trust in an Organization

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A lot of people forget about one thing is like personal brand to me is just reputation. Make sure you're known in your organization, like snow did at sales loft and like other people. People want to work with people they can rely on who are willing to put their neck out for them. It's not necessarily about being the best, but it's also about it's like reliability.

We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.

With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing.

She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far.

Visit Retention.com to book a demo today.

Follow Alexandria:

LinkedIn: linkedin.com/in/snow-from-marketing

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Follow Daniel:

Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:43 Not The School For Marketers

02:53 How I Think About Product Marketing