The Power of Drinking Water

Mike: I was not here during the time when we were selling into Whole Foods, but you know they really took a shot on us at first. We started to build the case that this product is for a much broader audience of eco conscious customers and people who just want to look cool holding a can parents huge fans of liquid death because it's actually getting their kids to be excited about drinking water instead of like sugary energy drinks. And as Greg said, everyone wants to lead a healthier lifeeveryone especially, you know, younger generations are thinking about their impact on the planet.