038 - OOUX at HelloFresh with Jake Zukowski
The UX Level-Up
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How to Design for Subscription Services
One of the biggest problems we have at HelloFresh is designing for because we're a subscription service. We've got kind of two different objects that have these, these multitude of states in them. And they can cause so many problems because you don't think through all the complexity of all this. So asking a designer to 24 different wireframes or showing through an OUX process has been incredibly powerful and such a game changer for HelloFresh.
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