How Do You Prepare for a Crisis?

i was incredibly proud the team just camand knew how to handle a holord of ted sconarios and situationsd. And i think it's one of the things that you've talgked about, kind of the ky c o skill being this ability to make decisions when there is no clear right answer. So how did you kind of tap into your marketing background to prepare you for those kinds of decisions? You're literally constantly crystal balling, i think, as a so you've got a lot more physical, real retrospective, actual data to go alongside the crystal ball data. As a ceo I try and sort of sit in the middle and ber constantly balancingfor there's