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#4: Be Helpful - The B2B Playbook, Summary of Stage 2

The B2B Playbook

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How to Distribute Your Content Towards Your Target Audience

It's time to particularly lean on those organic or free channels. We talked specifically about LinkedIn in this example because it's probably the most relevant for B2B SMEs. After you've developed a cadence for utilizing your organic and free channels, think about how you can nurture those audiences through EDMs,. remarketing and things like webinar and online resources.

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