TikTok - How to Be Relative to Your Audience

How do you record it in such a way that your audience can relate to it? One of the most popular things on TikTok is the trends. So I'll give you an example. There was a sound on TikTok last year of this guy crying and he goes and he like falls or something. You can hear the person crying and they fall. And so I said, okay, how can I make it relatable to my audience?