Are You on the Lookout for Judgment and Instinct?

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Ideally you have some idea of what success looks like before you run a test. I generally do recommend people doing facebookads or advertising as their early tests for this reason, because most people don't know. If your landing page converts, it like two to five % tat's a lot better than half a % or one%. And if you know that, that's better than not knowing it. But sometimes it's hard to know those things and sometimes it'shard to know why people convert it, and whether or not they convert for the right reason. That's why judgment is so important. You can't just ride on industry comparisons but they are helpful.

Today’s episode is with Gagan Biyani, co-founder and CEO of Maven, a company that empowers the world’s experts to offer cohort-based courses directly to their audience.

After being early at 3 startups that achieved over $1 million in run-rate in their first six months of going live, Gagan has learned some valuable lessons and seen a wide range of outcomes — from Udemy going on to IPO in 2021, to Sprig shutting down in 2017.

In our conversation, we dive deeper into the process of starting a startup. We start on generating ideas and open-ended exploration. We talk about key signals to look for in the market and the competition, as well as the mistakes he sees many aspiring founders make.

Next, he recaps his concept of minimum viable tests for validating early versions of your idea. As we mention in the episode, Gagan wrote a popular article on The First Round Review last year, where he shared much more detail about his “Minimum Viable Testing Process.”

Then, we dig into how you start bringing the idea to life, from exploring different potential business models, to selecting your co-founders and managing that relationship as the company grows.

If you’re eager to hear even more on finding startup ideas from Gagan, he’s teaming up with The Hustle’s Sam Parr to run an Ideation Bootcamp on the Maven platform — learn more and sign up here by May 2nd if you’re interested.

You can follow Gagan on Twitter at @gaganbiyani. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson.