The art of starting a startup — Gagan Biyani’s advice for generating, validating, and executing on ideas
In Depth
Are You on the Lookout for Judgment and Instinct?
Ideally you have some idea of what success looks like before you run a test. I generally do recommend people doing facebookads or advertising as their early tests for this reason, because most people don't know. If your landing page converts, it like two to five % tat's a lot better than half a % or one%. And if you know that, that's better than not knowing it. But sometimes it's hard to know those things and sometimes it'shard to know why people convert it, and whether or not they convert for the right reason. That's why judgment is so important. You can't just ride on industry comparisons but they are helpful.
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