The more unique or customized a particular project is, the more likely it is that it will take longer and cost more. Projects for which there is a degree of modularity tend to be the most efficient. Some projects are just really difficult to do super complex and they bespoke their specialty design for the situation. And they're the ones that go wrong. It's this thing about jumping with this bias for not thinking things through and run with the first solution in the first idea that we come up with. That's the risk thing here.

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