The Modern Retail Podcast cover image

Black Friday weekend and holiday marketing trends

The Modern Retail Podcast

00:00

TikTok's Rise as a Holiday Shopping Hub for Gen Z

This chapter examines how TikTok is transforming holiday shopping, particularly for Gen Z consumers. It contrasts traditional shopping methods with the platform's unique integration of commerce and social interaction, shedding light on generational differences in purchasing behaviors.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app