AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
Crappy Customer Research Is Hurting Your Ecom Business (With Sarah Levinger)
The Andrew Faris Podcast
The Importance of Customer Research in E-commerce
This chapter explores the challenges faced by growing e-commerce businesses in customer research and targeting. It highlights the importance of creating a detailed customer avatar and adjusting marketing strategies through customer insights, illustrated by Pedialyte's successful shift in focus to a new demographic.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode