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Can Marketing Save The World? - Anthea Foyer, Julie Ng, Radovan Andrej Grezo

Sweathead, A Strategy Podcast

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Can Marketing Destroy the World or Hurt the World?

I feel it's mid life crisis for people in the industry. If your job is to sell champo, then stell champo. And that kind of wod antiaa sat as well. I believe like marketing, when applied to non profits, to organizations whose sole purpose for existence is better in the world, saving the world, then it can help. It can do positive change. We we all worked for companies on campaigns or on projects that didn't really help the world. They helped the bottom line of the company and t market can do harm, it can also do good if it's applied in a company whose purpose for existance is creating good.

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