2min chapter

Marketing Against The Grain cover image

What Marketers Need to Understand about Gen Z and Millennials

Marketing Against The Grain

CHAPTER

Is PLG a Good Idea?

The more niche you go in your career, the better. You can be like a world class expert for a smaller category and make a ton of money. A lot of innovation to come in terms of how you can give people the true feeling of what it's like to be a user in your product. Why curiosity is a $1 billion skill.

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