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#26 - Experience Design—Apple's Best Kept Secret - Tim Kobe

Tech Lead Journal

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I Think the Emulation Trap Is a Good One for Brands in Asia

In terms of notable brands from Asia which are some of the brands you think are doing really really well coming up with their own identity and sense of uniqueness. A lot of them may have begun by emulating some other company that they admire so I think there are those in the technology world who've emulated apple and have sort of tried to come and be a similar company for Asia. GRAV is learning from WeChat they're learning from Alibaba they're creating now some new kind of dynamics and new hybrid conditions. Xiaomi is doing a similar thing where they may have used to look at apple but now they're starting to recognize that their business model is actually quite unique. It's okay to

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