2min chapter

The Diary Of A CEO with Steven Bartlett cover image

Whoop Founder: How I Built A $3.6 BILLION Company & BEAT Apple! Will Ahmed

The Diary Of A CEO with Steven Bartlett

CHAPTER

What Are the First Principles of Innovation?

"I think that true innovation often comes from a level of focus or discipline that's really uncomfortable. And we actually want a different direction where we've looked at invisible as a more compelling landscape," he says. "We have to create a solution where you don't take the watch off convention says, no, you just get charged and you take it off at night, you put it by your bed and you signal."

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