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Robert Cialdini || The New Psychology of Persuasion
The Psychology Podcast
What Kinds of Commonalities Are More Durable?
Commonalities between different ethnic or racial groups lead to lasting reductions of prejudice. Research indicates that we treat as family those individuals that we invite into the home and don't treat as guests, even those from out out groups. Children who view their parents treating out group members in the home as if they are family, then feel a family like bond to those individuals. If we want our children to view the species as the group, meaningful social identity,. We should systematically invite into theHome people from a variety of groups that are not our own.
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