Roku's Product Release Process

Roku has different types of advertising products, everything from a new ad format on our home screen to a self service buying tool like in our platform one view. It's really important for us to have a notion of standardization across our team. Most of the time we are working with product managers who have a quarterly roadmap and work with an engineering team to build that roadmap. We play a role in helping to prioritize that roadmap based off of feedback from internal stakeholders and clients.