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TKE: Creativity and risk in brand building, with John Schoolcraft, Oatly
Beautiful Misfits
Are You Taking Those Risks?
You talked about removing the marketing department and that layer that stops that that creative bration and freedom. Do you think we've gone from a consumers society, where people credited a product and they sold it to them? And do you think that's the future? The true brands that stand for something? This is less about marketing campaigns that tell you, but actually a behaviour that you buy into the values and the resonence of that brand. It's a very different way that we will be marketing brands in the future,. even if the word marketing itself seems slightly dated.
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