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203: Mastering Property Marketing with Melanie Thompson & Kirsten Quisenberry of VisualHouse

Business of Architecture UK Podcast

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The Process of Choosing a Name for a Project

A lot of research first and then mercing ourselves in the project, learning all of that information from the architects. Then really getting down into the USP is what are those brand differentiators? So is it that it has incredible balconies with beautiful views? And so that's something that we can lean into. The good marketing will often influence the actual product itself rather than just being clever wrapping for something think.

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