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94 - Jay Baer: Why Speed is The Greatest Challenge Facing Companies and How Marketers Can Help
The Marketing Millennials
B2B CX - The Speed to First Touch
Gartner: Nearly half of all millennial B2B buyers prefer an entirely seller-free experience. So this whole idea, like request a demo, and someday we'll call you back if we have time to give you a demo is dumb, right? You're much better off having a demo that is self-servable,. It's a video series of videos, whatever. And then let us know if you got questions that aren't answered by the demo. This idea that somehow an interaction with a salesperson is ipso facto more likely to close a sale is no longer true, right?
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