Podcasting

We love working with folks that have never podcasted before because we get to set it up perfectly from day one. Chris dryer, for example, that you mentioned, he'd already been producing his show for a year when he came to us. He's in the niche within the niche and you wouldn't think like a really high end podcast with all of this investment would be hyper productive. But if you are reaching for that real upmarket kind of clientele, then kind of making that super polished product, I think definitely pays.