S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game
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Would You Want to Go Straight to a PDP?
"I think we've, we've kind of unlocked on the, you know, using PIL. We've unlocked on the data side that have customers purchased two, two, three times," he said. "It just unlocks a ton of new opportunity for us as a brand."
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