Nate Jones: Fall of a Nike CEO
House of Strauss
The Evolution of Basketball Branding
This chapter explores the intricate relationship between branding and the aspirational quality of basketball culture, particularly among young men. It critiques major brands' marketing strategies while highlighting the resurgence of basketball shoes through iconic players and the challenges posed by emerging talent in a fragmented media landscape. The discussion also emphasizes the contrast between societal perceptions and actual marketability in sports, focusing on players like Caitlin Clark and the complexities of sponsorship decisions.
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