How Do You Get More Google Discover Traffic?

Facebook and Google Discover are both about creating engaging content, right? That's shareable. If you're coming more from that traditional SEO background, then like study what the YouTubers are doing in terms of thumbnails and headlines or whatever. YouTube is really a vehicle and a platform that if you don't get additional traffic from, you know, kind of reeling someone in as they're watching a video... Then you lose out on a lot of opportunities.