Step five is assessing where you're at. What we're looking for here is a 10% sell-through rate. If you have 20 prospects and two or three of them buy, awesome. That means you should go and actually build out the rest of the product. But if you do that and you still don't get that 10%. then you know that this product or service may not be valid. It may not be worth investing in and building out because people might not be willing to pay for it.

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