The Digital Marketing Channel Mix
The Digital Marketing Podcast
How to Find the Right Mix of Channels for Your Brand
The show is interact. They're all into it. It's a massive Venn diagram, and they all interact. And you should all embrace this. Those user scope reports give you much further upstream visibility on where your customer base is actually coming from - not visits, but actual pounds in through the door. I have to say, actually, GA4, I've come to really like it. And I trust it a lot more than I trust the daydream universal analytics which is interesting.
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