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How to win the clash with existing business logic / Chris Ferguson / Episode #134

Service Design Show

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What's Your Narrative?

The idea of understanding people going through the service to improve it, but also taking an internal view. You know, we're going to spend time with your team. We're going to understand who are the different departments and functions involved in delivering this service. Ah, how how do they work together? Where do they see opportunities to improve it? And then we'regoing to work with customers in order to find opportunities to improved it. But part of the, part of the pitch, i think, is having clients understand.

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