E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More
OPERATORS
How Nune's Strategy Made Things Easier
We had to figure out how to market these same products for a very long time and it has made since we've ramped up newness and and Product expansion. So the only thing the real playbook at that time was let's identify But the key value props that we think will matter to consumers, then create Lots of different content highlighting those in different ways. We really kind of I think over calibrated especially given what watches were very okay launch And the big takeaway for me was our trajectory was like a little bit offlike we were two or three degrees away from what we Should have aimed to do.
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