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10min chapter
103- Liquid Death - Business Design Teardown
d.MBA
Analyzing Liquid Death's Cost Efficiency Strategy and Growth Potential
This chapter delves into Liquid Death's plans to reduce shipping costs by sourcing water locally and improving gross margins to align with industry standards. The speakers debate the company's business model, marketing effectiveness, and investment potential, discussing if it should focus on branding or become a bottling company. Despite concerns about sustainability and brand appeal, the chapter highlights the company's strengths in high gross margins and unique marketing strategies, pointing to opportunities for growth and market expansion.
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