What We Still Need to Learn about AI in Marketing — and Beyond
HBR IdeaCast
00:00
Aligning AI with Marketing Strategy
This chapter discusses the role of artificial intelligence in marketing, focusing on its dependence on customer data and the challenges of translating AI insights into actionable business decisions. It highlights the potential misalignment between AI-generated predictions and the strategies executed by marketing teams, emphasizing the need for better communication and integration of data analysis with marketing objectives. Additionally, the chapter addresses the organizational challenges marketers face in adapting to AI's detailed insights and the importance of aligning decision-making processes with technological advancements.
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