The Importance of Partnerships in Ticketing

Ticketing isn't as simple as talking to the ticketing person and saying, hey, cool, we'll roll it out because it touches on so many facets of the business. It's not a simple taking a CD, putting it into a server and saying,Cool, we're ready to go. Finding those who are normally some of those champions from a roll perspective is important. And then you have really all the organization, even up through ownership.